The world of online advertising is complex, but at its core, it’s a process of matching advertisers with users. Here’s a simplified breakdown of the journey from ad request to response: 1. Ad Request 2. Ad Auction 3. Ad… Read more: How Ads Work Behind the Scenes: From Request to Response

AdSafeProtected is a domain owned by Integral Ad Science. It’s a tool used by various companies that deliver advertisements on popular websites like YouTube, Yahoo, and Google. What is its purpose? The primary function of AdSafeProtected is to ensure… Read more: AdSafeProtected: A Closer Look

As traditional cable TV audiences dwindle, advertisers are increasingly turning to over-the-top (OTT) platforms like Netflix, Hulu, and Disney+ to reach viewers. But how exactly does OTT advertising work? Let’s dive into the world of streaming ads, from targeting… Read more: Cutting the Cord, Not the Ads: How OTT Advertising Works

The traditional living room screen is undergoing a revolution. Streaming services, smart TVs, and connected devices are making Connected TV (CTV) the hottest ticket in advertising. To navigate this dynamic landscape, publishers and advertisers need a reliable ad server… Read more: Conquering the Living Room: Top 5 Ad Servers for CTV Domination in 2024

Ad stitching, also known as server-side ad insertion (SSAI), is a technology that allows publishers to insert ads into video content on the server-side, before the content is delivered to the viewer. This is in contrast to client-side ad… Read more: What is Ad Stitching?